Designed and engineered in 2014, Zelus is a consumer technology company that has developed a fashionable and functional, all-in-one workstation for students and professionals. Co-founder, Alex Hatznikolau, is currently a Senior at Suffolk University and is expected to graduate this coming May, 2016.
Alex began his entrepreneurial journey with business partner Scarlee Marseielle in their hometown Brockton, Massachusetts. Both Alex and Scarlee saw the demand for a laptop case that could transform any computer into a multi-functional workstation, especially for people with on-the-go lifestyles, like themselves. Zelus has created a series of sleek, stylish, and iconic laptop cases.
The ICON and the Edge by Zelus, are equipped with many features, such as a slide-out panel to organize and display papers and multi-media tools.With college students being one of Zelus’s target markets, both Alex and Scarlee have been able to find and observe evidence to support their claims as a business. Alex and Scarlee are able to make for certain that their is a need and a want for their product.
Alex helped start Zelus during his Junior year at Suffolk University, though preliminary work on product development and strategy began the summer before they became a legal entity. Interested in the product, as well as, extremely proud of a fellow Suffolk Entrepreneur, we attended the Zelus Kickstarter Launch Party at WeWork South Station. The event was spectacular! Product displays were exhibited throughout the whole showroom, Sa Pa, a delicious local Boston based Vietnamese cuisine was catered, a DJ rendered music that made everyone dance, and there were free giveaways! The launch was a complete success, not to mention, the entrepreneurial buzz was in the air!
We had the pleasure of talking with Alex and asked him a few questions about the products he was launching. More importantly, we asked him if he had any tips for starting a small business while in college. His number one tip was to be surrounded by people who motivate you and who you work well with. He said it is important to build a team of people that “you click with in and out of the office”, he said, “your going to be spending ALOT of time with these people”.
Alex also mentioned that classes and schoolwork aways conflict with business schedules and there are some days he has to miss class for team meetings or outreach and networking. However, professors have been more than encouraging to Alex and enjoy that he incorporates hands-on knowledge into the classroom from starting his own company.
In the words of a Suffolk University Entrepreneur:
“Your business is your baby. It requires a lot of attention and nurturing to grow. No matter what you have going on, you need to make time every day to take steps forward.”- Alex Hatznikolau